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Why Netflix Is Stealing Podcasts from YouTube

Shownote

Netflix just made its biggest move yet against YouTube, and it is happening in podcasts. In this episode, we break down Netflix’s new partnership with Spotify, why they are licensing more than a dozen video podcasts from The Ringer, and what it means that ...

Highlights

Netflix is making a strategic push into video podcasts, not just to diversify content but to reclaim daily viewer attention in a landscape dominated by YouTube and short-form video. This move signals a broader shift in how streaming platforms are rethinking engagement, blending talk content with cultural relevance to stay competitive.
08:15
Netflix plans to host 50–75 video podcasts by 2026
14:04
Netflix acquiring podcasts is a small step to be more like YouTube and regain daily watch time
16:57
Licensing podcasts for a flat fee could offer financial stability for creators
33:58
Mom Talk from Secret Lives of Mormon Wives may influence mainstream reality TV casting.
36:44
Netflix could create its own cinematic universe by integrating shows and shoulder content

Chapters

Is Netflix's Podcast Push a Game-Changer or Just Catching Up?
00:00
Are Long-Form Video Podcasts Still Culturally Relevant?
11:25
How Can Netflix Turn Talk Content Into Ad Gold?
16:57
Can Netflix Compete With YouTube’s Creator Ecosystem?
25:11
Will Podcasts Help Netflix Drive the Next Wave of Pop Culture?
36:44

Transcript

Colin: The Colin and Samir Show is supported by Shopify. So if you use Shopify to run your online business, they just launched a really cool new feature called Sidekick. Sidekick is an AI business partner. It's like having an extremely knowledgeable co-fou...