IKEA's rise from a small mail-order business to a $50 billion global giant is marked by several key strategies. The company leverages flat-pack furniture and self-assembly to reduce costs and engage customers. Its pricing strategy ensures affordable options across categories, driving store visits and loyalty. IKEA's innovative structure includes two main entities: Ingka Holdings and Inter IKEA Systems, which manage operations and brand licensing respectively. The founder, Ingvar Kamprad, instilled a culture of frugality and long-term thinking, outlined in 'The Testament of a Furniture Dealer.' IKEA faced challenges during its global expansion but adapted successfully to diverse markets. Despite initial resistance to e-commerce, IKEA embraced digital sales, achieving significant online revenue. The company’s dominance stems from economies of scale, real-estate ownership, and control over manufacturing. While facing potential competition from internet-born companies, IKEA's unique logistics and supply chain remain unmatched.