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The Highly Addictive World of Chinese Micro-Dramas

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On this episode of the Colin and Samir Show, we break down the microdramas, the 1-minute movies that are making billions. Check out Epidemic Sound: https://share.epidemicsound.com/colinandsamirSEP25 Use code COLINANDSAMIR for 50% your first two months ...

Highlights

A new wave of digital storytelling is capturing global attention, driven by bite-sized narratives that pack emotional punch and financial success into seconds. These ultra-short series are redefining how stories are told and consumed across mobile platforms.
05:32
Microdramas use character chemistry and mid-conversation breaks as effective cliffhangers.
16:16
Some micro-dramas generate $30 million revenue on a $200,000 budget
29:04
In 90-second content, hot people making out is the most effective storytelling
40:01
Cliffhangers in micro-dramas compel viewers to pay to continue watching
42:48
New entertainment forms don't replace old ones—they expand the ecosystem

Chapters

What Are These Addictive 60-Second Stories Taking Over Phones?
00:00
Who’s Watching—and Why These Tiny Dramas Make Millions
10:46
Can Hollywood Adapt to This New Era of Miniature Storytelling?
23:46
How Do These Shorts Hook Us Like Viral Videos and Twitch Streams?
37:09
What’s Next for Microdramas—and Who Stands to Gain?
42:48

Transcript

Samir: There's a new kind of show coming out of China right now, and it's not on Netflix, it's not on Prime, and it's not even on YouTube. Colin: Microdramas. Samir: Very, very short video stories. Danny Farber: This is an addictive story with an addict...