Gamma achieved rapid growth by focusing on product-led, organic adoption rather than traditional marketing or paid ads. Despite early rejection from investors, founder Grant Lee persisted, refining the vision for a tool that simplifies content creation through seamless AI integration. The team prioritized intuitive design and immediate user value, crafting an 'aha moment' in the first 30 seconds of use. By resisting premature monetization and instead aligning pricing with market leaders like ChatGPT, Gamma reached $1M ARR in three months. Its transition from prosumer to enterprise use was fueled by bottom-up adoption, with users becoming internal champions. A tiny team of seven, including a dedicated design focus, enabled agility and deep customer insight—Grant personally onboarded influencers to understand real needs. Gamma’s AI strategy evolved from initial avoidance to orchestrating multiple models in novel ways, enabling smart outlining, collaborative features, and API integrations that appeal to both businesses and individuals. The platform now supports diverse use cases, from corporate presentations to personal storytelling.