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Google: The Origin of Search

Overview

Shownote

Highlights

Transcript

Chapters

Pins

Google: The Origin of Search

Acquired

Jun 30
Acquired

Acquired

Jun 30
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

We tell the story of the single greatest business ever created: Google search. From its origins as a Stanford research project called BackRub, Google became the front door to the internet. Today it’s an essential service for over half the world, and one th...

Highlights

The story of Google is one of relentless innovation, strategic foresight, and a bold vision to organize the world's information. What began as a research project at Stanford by Larry Page and Sergey Brin quickly evolved into a search engine that would redefine how people access knowledge online. As the internet grew in complexity, so did Google—transforming from an academic curiosity into a global tech giant with unparalleled influence over digital infrastructure, advertising, and even artificial intelligence.
31:01
BackRub's results were much more relevant than existing search methods.
41:55
Andy Bechtolsheim gave $100,000 to Google before it was incorporated.
56:10
Google was growing fast but had no revenue and needed more infrastructure to scale.
1:05:31
Google built its own servers and became the world's largest computer manufacturer early on.
1:19:37
Google raised $25 million at a $100 million valuation in 1999.
1:34:05
Google shut down Google.com temporarily to prioritize Netscape traffic during a surge
1:40:00
Google's traffic doubled to 14 million daily searchers after Yahoo deal
2:06:10
AdRank combined bid amount with click-through rate to maximize revenue and improve user experience.
2:24:29
Google bet the company on the AOL deal, risking bankruptcy.
2:30:10
AOL bet $100 million on Google's ad platform and profited significantly
2:53:40
AdSense reached over a million dollars a day in revenue by the end of 2003.
3:11:23
Gmail launched with 1GB storage on April Fool's Day in 2004
3:14:27
Gmail began as a 20% project and led to AdSense.

Chapters

How Two Stanford Students Built the Foundation of Modern Search
00:00
From Dorm Room to Dot-Com: Securing the First Investments
39:19
Early Struggles and the Race Against Rivals Like AltaVista
47:20
Building the Engine Behind Google’s Lightning-Fast Search Results
59:03
Finding Revenue: How Google Survived the Dot-Com Bust
1:13:54
Testing Ads with Amazon Links and Fax Machines
1:27:51
Yahoo Deals, Culture Wars, and the Mission That Changed Everything
1:36:56
Why Google Adopted a Competitor’s Ad Auction Model—and Made It Better
1:48:50
Scaling Up: From AOL Partnerships to Billion-Dollar Bids
2:15:19
How Google Turned Ad Inventory Into a Multi-Billion Dollar Machine
2:27:30
Monetizing the Web Beyond Search: The Rise of AdSense
2:47:13
Going Public on Their Own Terms: The Unusual Google IPO
2:59:44
Six Secrets Behind Google’s Unstoppable Rise
3:14:27

Transcript

Ben Gilbert: All right, David, last episode we were doing in our studios before Radio City, Oh, that's right. How do you feel? David Rosenthal: We're about to go from like the stage of one, very, very small audience of one to the very, very big stage. Be...