TikTok’s algorithm uses advanced machine learning to rapidly personalize content through real-time user feedback, but it lacks human values and can exploit psychological vulnerabilities. This raises ethical concerns beyond data ownership, especially when such systems promote dangerous challenges or apocalyptic misinformation. Cal argues that using platforms like TikTok for news is problematic due to their engagement-driven design, advocating instead for human-curated sources and media literacy. He emphasizes a value-based approach to technology use—adopting tools only when they clearly support meaningful goals. In parenting, he stresses active involvement to counter algorithmic influence, urging families to prioritize human-guided discussions over passive digital consumption. Ultimately, the issue isn’t just about who controls the algorithm, but how we, as a society, allow these systems to shape our attention, beliefs, and civic life.