scripod.com
How Instagram Became the Center of the Universe

Overview

Shownote

Highlights

Transcript

Chapters

Pins

How Instagram Became the Center of the Universe

The Colin and Samir Show

Nov 19
The Colin and Samir Show

The Colin and Samir Show

Nov 19
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

Today on The Colin and Samir Show we break down how Instagram became the center of the creator universe in 2025. We explain why Instagram is now the first app people open, how it “owns the phone screen,” and why the DM has become the most powerful way to ...

Highlights

In 2025, Instagram has cemented its place not just as a social network but as the beating heart of the creator economy. With unparalleled engagement and evolving tools, it's reshaping how content is created, shared, and monetized across the digital landscape.
04:46
Instagram has become the center of the cultural and creator universe
13:50
'Sends per reach' is a more meaningful engagement metric than likes or views.
16:34
An Instagram episode got 1.8 million views in 24 hours
27:49
A well-made short-form ad can be more valuable and shareable than a long-form ad.
33:23
Instagram is the center of the creator universe with over 3 billion monthly active users
38:54
Instagram's photo feed keeps celebrities engaged due to high cultural relevance and ease of use
44:05
Start on Instagram, then expand to YouTube and podcasts for maximum impact.

Chapters

Why Instagram Became the Creator's Go-To Platform in 2025
00:00
How Talk Shows Found a New Home in Instagram's Ecosystem
10:47
The Power of DMs: How Messaging Fuels Viral Growth
16:34
YouTube vs. Instagram: Where Should Creators Focus Their Energy?
22:24
Can Short-Form Content Build Sustainable Brand Deals?
30:30
What Makes Instagram Irresistible to Celebrities and Marketers?
38:54
Will Instagram Stay on Top as New Platforms Emerge?
41:21

Transcript

Samir: The Colin and Samir Show is supported by Shopify. So if you use Shopify to run your online business, they just launched a really cool new feature called Sidekick. Sidekick is an AI business partner. It's like having an extremely knowledgeable co-fou...