Figma’s success emerged from a deliberate, years-long build that prioritized product excellence over speed, contrasting sharply with today’s AI-driven gold rush. By entering a market once considered too small, Figma helped expand the role of design in technology, proving its strategic value. The company thrived even after the failed Adobe acquisition, using the setback as fuel for reinvention and accelerated development. Under Dylan’s empathetic leadership, Figma embraced change while staying grounded in human-centered values. Today, AI is being integrated not to replace designers but to enhance their creativity—automating routine tasks and enabling deeper focus on strategy, systems, and innovation. As roles merge and tools evolve, the human designer remains central, leveraging AI as a collaborator rather than a competitor. Cultural moments like 'Brat Summer' underscore the irreplaceable adaptability of human insight in creative work.