Emanuel discusses Endeavor's evolution from talent agency to global powerhouse through strategic acquisitions like IMG and UFC, culminating in the TKO merger. He examines how infinite distribution via streaming has disrupted traditional Hollywood models, empowering creators to choose equity over sponsorships. The rise of AI is expected to enable a three-day workweek, increasing leisure time and demand for live content. Balancing leadership at WME and TKO, Emanuel highlights YouTube’s creator-friendly IP policies versus Netflix’s restrictive approach. Despite changes in syndication economics, top creators still achieve major success. Inspired by Michael Ovitz’s legacy, he built a culture of ownership and resilience. With attention spans shrinking, sports must adapt through faster pacing and global expansion. Personally, Emanuel reflects on his competitive drive, family ties, and a forward-looking friendship with Elon Musk, including a surprising demo of advanced robot fighters—hinting at a future where technology and entertainment converge.