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Ai Video and the Future of the Creator Economy

Shownote

In this episode, Colin and Samir break down the launch of OpenAI’s Sora 2 — and what it means for the creator economy. They explore how this new generation of AI video could change everything from audience expectations to the way creators produce content, ...

Highlights

OpenAI's release of Sora 2 has sparked a new wave of conversation around AI-generated video and its ripple effects across digital content creation. This episode dives into how the technology is not just changing tools, but potentially reshaping audience behavior, creative ownership, and the very nature of online authenticity.
08:01
Creating AI videos feels like playing a video game, more engaging than passive viewing.
13:35
It's becoming hard to trust what you see in videos due to AI realism.
21:53
People will license their likeness for ads and earn royalties through AI use.
24:55
A niche social platform with 100% human voices could emerge
32:57
AI-generated video could trigger societal panic similar to the 'War of the Worlds' broadcast.

Chapters

What does Sora 2 mean for the future of creator-audience relationships?
00:00
Can we trust what we see online when AI blurs reality?
13:35
Is the creator economy losing its human voice?
16:44
Will AI-powered personalization redefine social media?
24:55
How can AI and authentic content exist side by side?
30:02

Transcript

Samir: All right. So earlier this month, we hosted our first ever Press Publish NYC, a gathering of 400 plus creators in New York City, and it was powered by Microsoft. Copilot. Colin: Now, one of the coolest parts about the partnership with Copilot is th...