AI is dramatically lowering the barriers to creative expression, much like Anchor did for podcasting. Today’s tools, such as Suno and Sora, are transitioning from novelties to powerful platforms for personal storytelling in music and video. Consumer AI startups are gaining momentum, leveraging global talent and lean teams to innovate quickly. Distribution remains a key challenge, making strategic use of creators and anonymous testing crucial for early traction. With access to rich personal data, founders can build deeply personalized experiences in areas like geolocation and education—exemplified by new ventures like Oboe. The future points to AI-driven content that requires minimal human input, shifting the role of creators and redefining what it means to craft digital experiences in an age where anyone can generate media instantly.