Karri emphasizes that product excellence begins with deliberate design choices that build user trust—lessons learned from establishing credibility at Coinbase and mastering brand consistency at Airbnb. At Linear, this translates into hiring curious, product-savvy sales teams and empowering small, autonomous engineering and design units to ship high-quality software quickly. He advocates for early design integration, especially by founders with design backgrounds, who naturally balance user needs with business goals. Product judgment, often honed through personal project experience, is more valuable than technical specialization. As AI reshapes product development, Karri sees it as a tool that lowers barriers but can't replace human insight—designers will evolve into orchestrators of AI-generated work, ensuring quality and focus. Linear uses AI pragmatically, targeting specific customer pain points to deliver immediate value without sacrificing craft.