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Building AI Agents to Launch a Million Businesses

AI & I

Nov 12
AI & I

AI & I

Nov 12
In this conversation, Henrik Werdelin explores how artificial intelligence is redefining entrepreneurship, enabling a new wave of founders to build not just one company, but many. With decades of experience launching successful startups, he shares insights on how AI lowers barriers to entry and empowers individuals to create sustainable, customer-focused businesses at scale.
Henrik Werdelin discusses the rise of 'portfolio entrepreneurship,' where founders use AI to launch multiple interrelated businesses centered around the same customer base. Rather than chasing unicorns, the future lies in building a million $1M companies through deep customer understanding and relationship capital. He emphasizes 'customer-founder fit'—aligning personal values and strengths with market needs—as critical for long-term success. AI enables this shift by automating tasks, personalizing interactions, and allowing solo entrepreneurs to operate like full companies. Through platforms like Audos, niche experts can deploy AI agents to deliver services and content, turning expertise into scalable ventures. Henrik also reflects on self-awareness as a founder, the importance of micro-moments of meaning, and raising children in an AI-driven world. He believes AI can restore depth to human experiences—repairing some of the social fragmentation caused by social media—by enabling more personalized, intelligent interactions. The future, he argues, belongs to those who build with authenticity, leverage AI as a creative partner, and focus on lasting customer relationships.
08:20
08:20
Entrepreneurship is being democratized due to the democratization of the entrepreneurial technology toolbox
11:18
11:18
Founders will use a portfolio of agents, not just one, to serve customers.
18:57
18:57
Without customer-founder fit, there's a lack of authenticity and authority in business
21:45
21:45
Found my role in spotting talent and unlocking potential in others
31:27
31:27
Micromotions are small behaviors observed during states of flow and happiness.
31:47
31:47
Used micro-moments to reject a BBC job offer
48:34
48:34
The social web operates on revealed preference, unlike AI which reflects designed intent.
56:19
56:19
Three layers of AI agents mediate collaboration between developers, enabling automated code review and refinement.
56:59
56:59
Audos signs founders like a music label, taking royalties instead of equity