Alphabet Inc.
Acquired
Aug 26
Alphabet Inc.
Alphabet Inc.

Acquired
Aug 26
Shownote
Shownote
In its first six years from 1998 to 2004, Google built one of the greatest products of all time (and certainly the greatest business of all time) with Search. Then in its next six years from 2005 to 2011, Google built seven (!) more billion+ user products:...
Highlights
Highlights
Google's journey from a search engine to a sprawling tech empire is one of the most remarkable transformations in modern business history. Over a decade, the company expanded far beyond its original domain, launching or acquiring a suite of groundbreaking products that redefined entire industries. From email to mobile operating systems, Google's bold moves reshaped the digital landscape. This episode delves into the strategies, rivalries, and innovations that fueled this growth, and how the company navigated both triumphs and missteps along the way.
Chapters
Chapters
How did Google evolve from a search company to a sprawling tech giant?
00:00What made Gmail a game-changer in web-based email?
06:02How did Google Maps help define the web 2.0 era?
29:47Could Google really challenge Microsoft in productivity software?
42:00How did YouTube go from a failing startup to a $36 billion ad business?
57:31Why did Google buy DoubleClick—and what did it mean for digital ads?
1:28:00What role did AI and engineering talent play in Google's rise?
1:48:52How did Chrome beat Internet Explorer and Firefox?
1:54:28What challenges did Android face in the early smartphone wars?
2:24:57How did Android become the world's most-used mobile OS?
2:58:39Why did Google+ fail despite big ambitions?
3:16:33How did Alphabet reshape Google's strategy for the AI era?
3:36:23What made Google's product strategy so uniquely successful?
3:51:50Transcript
Transcript
Ben Gilbert: Are you intentionally wearing a black turtleneck for this one?
David Rosenthal: No. It is actually going to be one of my carve-outs, though.
Ben Gilbert: Yeah, amazing.
David Rosenthal: What, you think I dress up like Steve Jobs for a Googl...