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Alphabet Inc.

Acquired

Aug 26
Acquired

Acquired

Aug 26

Shownote

In its first six years from 1998 to 2004, Google built one of the greatest products of all time (and certainly the greatest business of all time) with Search. Then in its next six years from 2005 to 2011, Google built seven (!) more billion+ user products:...

Highlights

Google's journey from a search engine to a sprawling tech empire is one of the most remarkable transformations in modern business history. Over a decade, the company expanded far beyond its original domain, launching or acquiring a suite of groundbreaking products that redefined entire industries. From email to mobile operating systems, Google's bold moves reshaped the digital landscape. This episode delves into the strategies, rivalries, and innovations that fueled this growth, and how the company navigated both triumphs and missteps along the way.
03:05
Google's stock fell 27% after announcing new product investments during 2005-2006 earnings
06:02
Gmail's launch in 2004 redefined email with 1GB storage, search, and web-based access.
36:01
Google Maps API kickstarted the web 2.0 era
45:15
Google's free productivity apps were designed to distract Microsoft.
1:24:55
YouTube now generates over $50 billion in revenue, making it the second-largest media company after Disney
1:43:01
Google secures DoubleClick deal after discovering Microsoft in negotiations
1:51:50
Google solidified as a preeminent computer science research company, attracting top engineers
2:07:04
Chrome's sandboxed tabs improved browser security and stability.
2:52:31
Motorola Droid launch in 2009 marked a turning point for Android's growth in the U.S.
3:07:20
Google paid $14 billion to Android carriers, OEMs, and Firefox for traffic acquisition.
3:24:59
Google+ integration created a toxic culture with company-wide bonuses tied to its success.
3:54:42
Google has eight or nine products with over a billion users

Chapters

How did Google evolve from a search company to a sprawling tech giant?
00:00
What made Gmail a game-changer in web-based email?
06:02
How did Google Maps help define the web 2.0 era?
29:47
Could Google really challenge Microsoft in productivity software?
42:00
How did YouTube go from a failing startup to a $36 billion ad business?
57:31
Why did Google buy DoubleClick—and what did it mean for digital ads?
1:28:00
What role did AI and engineering talent play in Google's rise?
1:48:52
How did Chrome beat Internet Explorer and Firefox?
1:54:28
What challenges did Android face in the early smartphone wars?
2:24:57
How did Android become the world's most-used mobile OS?
2:58:39
Why did Google+ fail despite big ambitions?
3:16:33
How did Alphabet reshape Google's strategy for the AI era?
3:36:23
What made Google's product strategy so uniquely successful?
3:51:50

Transcript

Ben Gilbert: Are you intentionally wearing a black turtleneck for this one? David Rosenthal: No. It is actually going to be one of my carve-outs, though. Ben Gilbert: Yeah, amazing. David Rosenthal: What, you think I dress up like Steve Jobs for a Googl...