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Ari Emanuel - The Anti-AI Bet - [Invest Like the Best, EP.448]

Shownote

My guest today is Ari Emanuel. Ari runs one of the most influential portfolios in global sports, entertainment, and media. He oversees TKO, which includes the UFC and WWE, serves as the Executive Chairman of WME Group, and recently founded MARI, a new comp...

Highlights

In this dynamic conversation, Ari Emanuel, a powerhouse in entertainment and sports, shares his bold vision for the future of live experiences in an age increasingly dominated by AI and digital content. Known for his relentless drive and transformative deals, he offers a firsthand look at how physical events are becoming more valuable as technology reshapes media.
07:55
Dana White pushed to keep UFC fights going during lockdowns by creating a bubble in Abu Dhabi.
10:04
Wrestling taught me mental fortitude and emotional endurance crucial in business
16:00
Taste will become the key differentiator as AI drives content creation costs toward zero.
18:45
Creators like Larry David should be paid when their content is used by AI models
19:43
The value of live events will increase as AI grows.
22:46
People pay a premium for exclusive live event experiences because they are socially and emotionally valuable
26:25
Don King's mistreatment of Muhammad Ali influenced the creation of a new combat-sport league.
27:20
The fight at Allegiant Stadium proved the massive potential of the new boxing model.
28:45
Being dyslexic made me unafraid of challenges
33:39
Relentlessness and great clients are the key to being an exceptional agent
35:52
Relentless follow-up and over-communication are the core principles of the system
38:05
Egon Durban excels in analysis, handles criticism well, and is a top financial engineer.
41:53
Only a few innovators like Elon Musk will leave lasting legacies.
48:31
After 'King of the Hill' went into syndication, money stopped being a motivator.
51:20
Allowing people to make mistakes is essential for leadership development
52:53
Betting brings more money into sports, and data makes cheating harder
57:36
MARI aims to be the next Live Nation in live events

Chapters

Welcome to Invest Like the Best
00:00
Meet Ari Emanuel
04:20
The UFC Story
05:32
Mindset, Relentlessness, and Emotional Endurance
10:03
AI’s Impact on Content and Distribution
13:52
Value, Taste, and the Future of Content
18:44
The Anti-AI Bet: Live Events and Experiences
19:43
Monetization, User Experience, and the Premium Economy
22:39
Building and Scaling Live Event Businesses
26:21
Boxing and the Business of Live Entertainment
27:16
Lessons from Dana White and Dealing with Dyslexia
28:45
Getting a Job at CAA and How to Be a Successful Agent
31:32
Ari’s Operating System
35:50
Lessons from Egon Durban
38:04
Betting on Himself and Elon
39:36
Who Wants to be Normal?!
43:16
The Art of Dealmaking
44:23
Money, Family, and Learning from Mistakes
48:58
The Future of Tech, Media and Content
52:45
Concerns and Excitement about the Future
57:32
Art
1:00:16
The Kindest Thing
1:01:01

Transcript

Patrick O'Shaughnessy: The best operators have a relentless focus on leverage, finding ways to multiply their impact rather than just working harder. But here's what I see happening in finance teams everywhere. Brilliant people getting buried in expense ma...