Ari Emanuel argues that as AI drives down the cost of digital content, the true value will shift to live, physical experiences—concerts, sports, and events—that offer irreplaceable human connection. He sees UFC’s pandemic-era resilience and the launch of a new boxing league with Paramount as proof of concept: well-executed live events command premium engagement and revenue through tickets, sponsorships, and immersive experiences. His new venture, MARI, is built on this 'anti-AI bet,' combining global event scale with strategic acquisitions like TodayTix. A pioneer in talent representation, Ari credits his success to relentless follow-up, over-communication, and emotional endurance—traits shaped by dyslexia and a demanding upbringing. He emphasizes curation and taste as key differentiators in content, warns against unauthorized AI use of IP, and believes top creators will evolve into distributors. Inspired by figures like Elon Musk and Egon Durban, Ari champions risk-taking and learning from mistakes, both personally and organizationally. Ultimately, he sees the future favoring those who can create culturally resonant moments that no algorithm can replicate.